What happens when robotics meets marketing, manufacturing, and digitalization? Our CEO Matti will explore just that in three exciting events this spring.
Spring 2025 offers a unique glimpse into the future, as the impact of robotics and AI is viewed through three different lenses. In each of these expert-led events, Matti Tikanmäki will share his insights on how technology is transforming the world of work and opening up new business opportunities. Expect a blend of real-world experience, visionary ideas, and concrete solutions that companies can start using today.
– The robotics revolution is no longer a thing of the future – it’s already here, changing the way we work, market, and manufacture. The real question is: who has the courage to seize these new opportunities, Matti points out.
Sanoma Get Tomorrow, April 10, 2025: Where Robotics Meets Marketing
Helsinki
When & where: April 10, 2025 | Helsinki
Held at Kattilahalli in Helsinki, this invite-only event brings together around 450 marketing decision-makers from Finland’s top advertisers and leading media and creative agencies.
Matti’s keynote dives into the rapid evolution of robotics and AI – and what it all means for businesses and sustainability. For marketing professionals, the most intriguing part may be the evolving interaction between humans and machines, and how this enables next-level intelligent advertising. Also making a special guest appearance: our robotic dog, guaranteed to spark conversation.
MAKE Flash Webinar: Smart Manufacturing
When & where: April 16, 2025 | Online
In this focused morning session hosted by the MAKE in Finland community, Matti will explain how robotics and AI are driving change in smart manufacturing. This quick-fire webinar, open to all MAKE members, covers:
- How human-machine interaction is evolving in the near future
- The impact of robotics on businesses and sustainable development
- Real-life examples of how companies are harnessing new tech to embrace change
The second part of the Flash webinar will feature a presentation by Shuai Li from the University of Oulu, titled “Robotics training by University of Oulu / Reboot Skills”, further reinforcing the event’s strong focus on robotics.
DIGI360, May 7, 2025: Navigating Change
When & where: May 7, 2025 | Logomo, Turku | Online & On-site
DIGI360 explores both the opportunities and risks of digital transformation, with its dual theme: “Know what to avoid. Discover what to embrace.”
Matti’s keynote will look at how robotics and AI are evolving rapidly and influencing an ever-wider range of industries:
- How will human-machine collaboration change?
- What does it mean for companies and sustainability?
- How can next-gen technologies help organizations and society embrace change – responsibly?
DIGI360 is a free hybrid event. Join us in Turku or online.
🔗 Registration link here.
Robotics Expertise Featured on Finnish National TV
Beyond the event circuit, we’ve also been sharing our robotics insights on national television. Yle’s Puoli7 program recently aired a feature on how robots are already present in our everyday lives (April 8, 2025).
Matti was invited to provide expert context on how robotics is shaping consumer life today – and how everyday routines are set to change over the next five years. We also contributed video footage, so you might spot a few familiar robots on screen.
Robotics segment starts at 17:34.
🔗 Watch the episode on Yle Areena here.
Robotics Is Changing the Way We Work
How exactly are robotics and AI transforming work? Matti’s keynotes offer down-to-earth answers. We’ve already seen robotics:
- Dramatically boost production efficiency and accuracy
- Free up time for creative tasks and problem-solving
- Make hazardous workplaces safer
- Support sustainability goals by cutting waste and energy use
One standout case: a smart robot cell we developed for a client, designed to reduce material waste. You’ll find the full story in our customer references and expert blog.
Probotics – Supporting the Future of Work
At Probot, our mission is to integrate robotics into everyday working life in ways that improve efficiency, well-being, and safety. We help organizations:
- Identify the best use cases for robotics
- Integrate new solutions with existing systems
- Train staff to work with emerging technologies
- Continuously evolve solutions to meet changing needs and enhance competitiveness
Step Into the Future With Us
We’re thrilled to be sharing our vision of robotics and AI at these spring events.
Curious about how robotics could add value to your organization?
Come chat with us at the events – or reach out directly here.
Probot Oy – Specialist in Robotics.
